Prosperity of Togetherness

(a for-profit social enterprise)

(formerly named Amal)

Vision

To establish farmers’ owned and managed fully integrated dairy value chains in Pakistan, providing high quality value added dairy products to consumers in domestic and foreign markets

Mission

• To organize and assist farmers, through financing and management services, to establish fully integrated dairy value chains in Pakistan
• To make pure, high quality, value-added, hygienic milk and dairy products easily accessible to Pakistani consumers at affordable prices

Action Plan

• Linking Farmers to Markets through cold supply chain
• Launching milk Marketing and Distribution Company and establishing a Brand Name
• Developing and training Farmers’ Communities for managing cold supply chain, and better farm management practices
• Establishing procurement and distribution systems for animal feed, veterinary and breed improvement services
• Setting up milk processing plants for value added dairy products
• Starting community level projects like biogas and compost production plants

The Problem(s)

Pakistan dairy supply chain has huge but unrealized potential. The country is the 4th largest milk producer in world (34 Billion liters/annum), has a huge production base of 8 million households raising 50 million animals, and a domestic market of 170 million people. Unfortunately, the dairy sector is fraught with problems at every step of its supply chain.

Production

Low productivity per animal (1/5^th of that in US/Australia) Poor farm management (cleanliness, ventilation, water supply etc) Low producing breeds Small herd sizes (>70% households have only 2-5 animals) Lack of veterinary services

Logistics (Collection and Transportation)

No refrigeration equipment and/or reliable electric power at farms to store production in hot climate No refrigerated trucks to transport milk from farm to market Limited presence of formal sector who invest in cold supply chains Higher cost of collection because of low volumes at each farm 15-20% volume spoils

Processing and Value-Addition

Limited capacity of processing plants Only 4% of milk is processed Formal sector reluctant to invest due to logistics limit supply of quality milk

Marketing, Distribution to Consumers

Milkmen deliver at door step in aluminum/brass containers that are unhygienic and don’t protect against dust, germs and heat 96% milk is consumed in raw, unprocessed form Consumers risk their health by consuming the milk that is adulterated with water, antibiotics and other chemicals

What problems Milk’Op is trying to solve?

All of them, one by one. Starting with linking farmers to market through a cold supply chain. This would ensure delivery of quality milk to consumers, and better returns for small dairy farmers. Feeling tempted to ask the question, “HOW?” Watch the video for an idea and contact us on asim@milk-op.com for more, or stay tuned…

There is more if you want to know more:

Role Model: http://en.wikipedia.org/wiki/Amul, http://www.amul.com

Commitment: http://affellowblog.asimh.com/2009/12/poor-will-remain-poor-in-absence-of-any.html

Philosophy: http://www.acumenfund.org

Mentors & Supporters: http://www.invest2innovate.com/